One of the main disadvantages is the potential for negative feedback or criticism. In the age of social media, anyone can voice their opinions publicly, which can sometimes lead to negative comments or reviews about a business. It requires a robust social media management strategy to properly address and manage such situations. The best social media strategies balance different types of content to keep audiences engaged.
Two studies out of 70 focused on the role of social media for B2B sustainability (Sivarajah et al. 2019; Kasper et al. 2015). Some studies investigated how the use of social media affected customer satisfaction (Agnihotri et al. 2016; Ancillai et al. 2019; Rossmann and Stei 2015). For example, Agnihotri et al. (2016) investigated how the implementation of social media by B2B salesperson affects consumer satisfaction. Salesperson’s social media use is defined as a “salesperson’s utilization and integration of social media technology to perform his or her job” (Agnihotri et al. 2016, p.2).
What Is Digital Marketing?
Use AI for smarter workflows and get time back to focus on strategy. Use AI and automation for content recommendations, content creation, automated posting and sentiment analysis for brand insights. Similarly, implement chatbots on your social channels for instant customer interaction and improve customer support. Data from The 2023 Sprout Social Index™ notes marketers planned to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals. Sharing social insights with your sales organization can empower reps to work smarter in the context of increasingly digital customer journeys.
You’ll be able to track clicks, comments, reach, engagement rate, impressions, shares, saves, video views, follower growth over time, reactions and more. The right platforms for you depend on factors including your target audience, industry and goals. If you’re a B2B business that would like to connect to other businesses, LinkedIn is invaluable.
How To Create A Social Media Marketing Strategy
One of the standout benefits of SMM Thai is its ability to deliver a tailored experience for users. Engaging in trending topics and challenges keeps your content fresh and taps into what’s currently capturing your audience’s attention. Collaborations with influencers or complementary brands can expand your reach, introducing your brand to new audiences.
Most of the current studies (Andersson et al. 2013; Bernard 2016; Bolat et al. 2016; Denktaş-Şakar and Sürücü 2018; Dyck 2010; Guesalaga 2016) focus mostly on the company as a stakeholder. However, more research is needed on other types of stakeholders (e.g. society). These elements are customized to the goals and target group the firm sets to pursue.
How To Build Your Own Social Media Marketing Strategy
If you’re not already utilizing social commerce, now is the time to optimize your product listings and create shoppable posts. In 2025, social commerce – the ability to buy products directly through social media platforms – is expected to grow even more. Instagram, Facebook, and TikTok already offer in-app shopping features, and more platforms will likely follow suit. After identifying your main goal and target audience, understand the social media platform that aligns with these to ensure maximum activity. We have the data and the insights available to communicate effectively why our decisions are what they are and to support them as we go forward,” she adds.